My first attempt to launch the Qoo Bracelet as an offline tool to help you connect and protect your online identity, was not the best approach. However, relaunching the device as a user friendly way to quickly allow people to get to know you then able to connect with you immediately though all your social media channels is a new start.
My initial campaign was confusing to people whether I meant offline, out-of-line or just not necessarily online. So I’m going with that it is online, and what do people do online? They connect. So promoting the fact that you can put all your social media circles at a direct click away from those that just meet you is a big selling point.
I think I am going to relaunch it with this approach. Let’s see what happens this time.